Putting Social Media to Work for You

How do readers find your content?

You’ll probably say through subscriptions, referrals, online searches … and you’d be right. But what do all those channels have in common? A connection to social media.

Why should you care?

Social media is extremely important for connecting with readers and bringing in new readers. Readers across all demographics are involved and engaged with social media. For example, 72% of all Internet users are now active on social media; 71% of users access social media from a mobile device; 47% of mobile users regularly get their news via social networks; and 60% of 50 to 60 year olds are active on social media.

Just as important, social media activity directly affects your search engine ranking. Seven of the top ten factors affecting SEO are social media-related, including Google+, Facebook shares, and tweets.

Social media is changing the way businesses share information and engage with readers. Understanding the value of each network, and being able to properly determine where and how to start is the key to success.

Where should you be?

What do you need to know about creating and maintaining a social media presence? Grow Socially is a company that helps businesses generate inquiries and leads through software and marketing services. John Foley Jr., company founder and chief product architect, hosted a webinar for Sheridan called “Social Media 101.” In it, he describes all the major social media channels and explains how publishers can identify and maximize social media opportunities.

In the webinar, John outlines the various ways that publishers can use social media for connecting with subscribers, promoting events, curating content and more. He also offers guidance on best practices for setting your goals, planning your strategy and measuring your success.

Whether you have an established social media strategy or are just thinking about jumping on the bandwagon, this webinar will give you practical ways to make the most effective use of your time and investment on social platforms.

Get all John’s valuable insights by listening to the entire webinar here.

[cta]Contact your Sheridan representative, Susan Parente at susan.parente@sheridan.com, to learn how Sheridan can help you add social media to your publishing and marketing efforts.[/cta]